Content optimization is a technique of making sure content is written in such a way that it will reach the largest potential target audience. The procedure of optimizing content includes adding relevant keywords, inserting meta and title tags, and relevant links. Optimizing headlines for increased CTRs and visual images for increased user engagement is also crucial.
Simply put content optimization is the process of making sure that content has the best possible chance of accomplishing its intended goal, whether that is to rank higher in a search engine or turn leads into conversions.Content marketing is not only about performing technical tasks and ticking boxes. Important marketing and editorial elements to web content optimization must be covered, too.
Reasons for under-performing content
- The keywords have little to no search volume
- The topic is not covered in any real level of detail
- A coherent heading structure is not used, so Google’s bots might have had a hard time making sense of your article
- The title tag doesn’t precisely reflect what the article is about If the content is not optimized, then it might disappear into the Google vortex. If search engines can’t find the content, or it’s pitched at the wrong audience, it’s not possible to achieve your content marketing goals.
The basic building block of each section of content is the topic and the target keyword(s). It's important to identify the topic and keywords before preparing the content. Google is now focussing on how a topic is covered vs a single keyword. Keywords are unique search queries that searchers use, while topics connect the linguistic relationship between those keywords.To streamline this process, the Topic Research tool can be used.