Inbound marketing is the method of growing a business by developing meaningful, lasting relationships with customers, prospects, and consumers. It’s about respecting and privileging these people to reach their goals at any stage in their journey with you. Why? Because when your consumers succeed, you succeed.
Inbound marketing has three stages:
- Attract: drawing in the right audience with relatable content and conversations that establish you as a trustworthy advisor with whom they want to engage.
- Engage: providing insights and solutions that coordinate with their pain points and goals so they are more likely to buy from you.
- Delight: helping and supporting your customers to find success with their purchases
When customers find success and distribute that success to others, it attracts new leads to your organization, generating a self-sustaining loop. This is how a business builds momentum, and this is why inbound marketing serves as a strong foundation for your flywheel.
What Is the Flywheel?
The flywheel is a business model adopted by HubSpot to demonstrate the momentum a business can gain by prioritizing and delivering an extraordinary customer experience. You can twist and build momentum in your flywheel by contributing to digital marketing strategies that achieve and retain customers — forces for your flywheel. Anything that slows a flywheel is friction. Often the main sources of friction for your consumers come in the handoffs between units, so coordination and communication between teams are key to keeping your flywheel spinning.