Youtube Influencer Marketing
YouTube is one of the most effective influencer marketing channels. Video is now an expected part of people's online experiences because of the recent advancements in internet speeds. Instagram has created a racing long-form video feature – IGTV, yet YouTube is still the existing place for people who expect a video fix.
YouTube video is a passive online experience. But that doesn't restrict people from enjoying it. 73% of YouTube gamers say they are using the platform because they enjoy watching other users play games on YouTube as reported by Google Data. 56% of YouTube Gamers feel a connection with their gaming community using this platform. It's crucial to keep in mind that YouTube is the world’s second-largest search engine and is also the second most visited site.
Why Use YouTube Influencer Marketing?
The heart of influencer marketing is that social media celebrities develop and become experts in their niche. They become influencers as they develop a reputation for their uniqueness and niche knowledge. In this process, people focus and respect their views on that topic.
Brands execute maintenance campaigns regularly. These campaigns are basically designed to keep a product in the audience's memory. Many well-established brands launch maintenance campaigns – to maintain brand awareness and to generate new conversions There are several kinds of videos in a maintenance campaign compared to a branding campaign; there is less emphasis on the "originality" of the product and more on how it can resolve a problem for the channel's viewers.