Over the years the business owners and high-quality content writing service experts were focused on the notion that quality of content was determined by specific attributes of text. These attributes defined what high-quality content for SEO ought to look like in order for it to perform well on search engine result webpages (SERPs). They include:
Informed by these attributes marketers and high-quality professional writers used the E-A-T Principle as their principal method for creating content that can be converted. It is a reference to Expertise, Authority and Trustworthiness. These are three crucial aspects that judge the quality and worth a piece of content.
Quality Content Meaning, According to Google
In an Google SEO office-hours Hangout John Mueller from Google's Office-Hours Hangout, John Mueller shared a broader definition of what constitutes quality content. Like we said, Google doesn't just look at the content to determine the quality of the writing of content for a specific domain. Instead, it evaluates the content from the perspective of the user interaction (UX) and assesses how good the contents are on the basis of the overall quality of the site overall.
Mueller says, "So it's not the case that we would look at just purely the text of the article and ignore everything else around it and say, 'oh, this is high-quality text.' We really want to look at the website overall."
Quality content, as defined according to Google covers and goes beyond the text attributes and the EA-T Principle. It's a lot more than we believed good content should be. It also rates the quality of content with respect to your site and its images loading speed layout, originality, and structure - basically all technological aspects that make up your site.
Why Does the Google Definition Matter?
What exactly is quality content with regard to Google's broad definition of quality content? In short the way we look at quality content in the eyes of Google transforms how we think about writing content and your online content strategy in general. Instead of focusing solely on the way to write quality web content, it requires us to focus on UX writing and the overall UX. Instead of focusing all your energy on keyword research for SEO and writing quality blogs, pay focus on how your content is displayed and how it is relating to the user. Google has always stressed the importance of websites to prioritize UX in such a way that it has created UX an important ranking signal for SEO. If you can create a strong technical basis for your content you can significantly enhance your website's UX while ensuring that you are following Google guidelines, improving the performance of your site in SERPs.
Characteristics of High-Quality Content
John Mueller's comments clarified the different characteristics content must have to qualify as 'quality content. Here are a few traits of quality content that we've identified, which are in accordance with the Google definition. This will help demonstrate how to create high-quality website content that will rank very well on search results.
1. It Answers Search Intent
The best blogs recognize the intention behind the search and meet the requirements of the user. This means putting more importance in SEO keyword research in order to produce content that is in line with their needs. When you conduct comprehensive SEO keyword research before you start you will be able to determine the motive behind keywords that are frequently searched for and develop content that is in line with what users are looking for.
For example, if someone is searching for general information on the subject, they'll most likely leave the site if they come upon content that is specifically designed to sell a particular product. Instead, give the right response to the query in the manner they would expect by making high-quality blogs that give the details they require.
2. It's Readable
No matter how long of your content it still needs to be easily read in order to make it interesting. It is based on a variety of factors that include the level of level of complexity of the words you choose to use and the brevity of the sentences you write, your spelling grammar, and even the use of terminology that is specific to your industry.
Here are some of the best ways to help your content be more accessible:
3. It's Properly Formatted
The correct formatting makes it simple for readers to locate the information they're seeking in the blog. In most cases, readers don't go through a whole blog to find an answer to their question. Instead, they read the text and look for clues within the text to figure out what they're seeking in the shortest amount of time they can. This is why readability is important and the reason it needs to be formatted correctly. Here are a few characteristics of content that is properly formatted
4. It's Thoroughly Researched
The E-A-T Principle is still relevant in high-quality content writing, and it is evident in the quantity of research you conduct to determine the amount of information you are able to impart to your readers. This will demonstrate your knowledge and authority on the subject matter, while demonstrating the fact that you're, beyond a doubt, a reliable resource for information. When writing about a certain subject, make sure you reference credible sources. Find relevant information that will support your assertions. In addition, make use of current or current research to make sure that you're providing the correct data. This is important even if you're writing about your personal experience or sharing your thoughts regarding a particular topic.
5. It's Optimized for UX
Quality of content isn't only about the text, as we mentioned in the previous paragraph. What your content looks like and feels is as important as the way it is read. According to UX writing experts say The delivery of your content matters just equally as content itself. Here are a few ways to ensure that it is optimized to work with UX
Due to that UX aspect of content that is quality Expect to get the same benefit from an SEO company that is technical as you would from an SEO writing services.