The SERP (Search Engine Results Page) is a web page which displays the results of an internet search engine. SERP features are components of the page's results which are tailored to every unique search and provide pertinent information. In terms of creating better content for websites and determining the right keywords through keyword research to focus on the most, SERP features can be extremely useful for marketers.
It is crucial that you are aware of the following important SERP attributes:
A featured snippet is a section on the SERP which displays an extract of an individual of the top 10 organic results. The snippet may be comprised of a paragraph or a bulleted list, a number list or table. It is provided through Google when the query is informative in nature.
Video carousel is Google's solution to a question it believes to have the purpose of providing information or visuals. They're usually seen within "how-to" searches, as in other searches that have an instructional or DIY meaning. Some videos contain timestamps that indicate when the user's concerns are addressed directly.
Images in a pack
If you have an image pack Google detects that the search is based on visual intent and then displays the carousel or display of relevant images for the query for the searcher. The easiest way to ensure that your images are optimized for image packs is to ensure your images and data are properly identified.
Another type of sponsored Google ads is listings of products. They display the name of the item picture, image, store and price along with reviews and any deals that are related to the item. The ad usually appears on the top of an SERP, just above the initial organic result.