The persona you select for your target audience could determine how successful your campaign. Your marketing message will not resonate with them if select the wrong target segment of the population. You won't be able to tackle your target audience's problem issues, leading to an absence of prospective customers.
4 Potential Signs You Are Targeting The Wrong Audience
1. You're not aware of the personalities of your viewers
Knowing your audience will allow you to create marketing, content, and advertising that are based on their needs. If you don't accomplish this, it is unlikely to catch the attention of those who are interested and ready to buy.
2. Your email messages aren't read
If you notice that your open-rate for emails isn't high or that people are open, but do not respond the message might not be a good fit for the audience you're targeting. Modify your message to determine if there's a suitable match.
3. Your sales team is spending time with prospects that don't meet the criteria
If your sales team has a lot of conversations with prospects who don't fit with your business, it's likely it's due to your segmentation. Check the message and content that are attracting these leads, and decide what changes could be made to make them more appealing to your audience better.
4. Your contacts have stopped subscribing in large numbers
Unsubscribes are a problem that marketers dislike However, it's something they must confront. However, if you're experiencing an opt-out rate higher than 2% for your marketing emails You should look into the reason.